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Almost eight in 10 (76%) consumers have entered a store simply because its signs caught their interest. The majority will also tell someone about the business (75%) or purchase a product (68%).

Which of the following, if any, have you done in the last 12 months because a small business/store’s sign caught your interest?

Remembered the business at a later time79%
Entered the small business or store76%
Told someone else about the business75%
Purchased a product or services68%
Told someone else about the sign53%
Looked the business up online51%