When it comes to advertising, custom outdoor signs help businesses market their brand to potential customers. After all, effective signage is key to landing a good first impression and getting customers in the door.

With so many options to choose from, it can be stressful to decide which type of signage is best for your business and the most effective investment.

That is why choosing a top custom sign company in Houston, TX, like Bakers Signs is so important. 

Here are 7 common types of outdoor signs used by businesses throughout the world. Making an informed decision is about knowing your options. This is a good list to start with.

1. LED Signs / Digital Message Centers / Price Signs

What better way to capture your audience’s attention than with video or visual movement on your sign? The content can vary from updated pricing to scrolling messages and video. This gives you the ability to change your sign and message at will while drawing everyone’s attention.

LED displays are a smart advertising investment for any “brick and mortar” organization. Other forms of outdoor advertising cannot come close in flexibility, efficacy, or value.

LED signs are also the most cost-effective form of outdoor business advertising according to the Small Business Administration.

At Bakers Signs, we offer some of the best quality LED signs on the market in a variety of sizes, color options, and configurations. We can match you with the perfect LED display to fit your sign’s size, visibility range and budget.

2. Pylon Signs

The single biggest reason to opt for a pylon sign is VISIBILITY. Pylon signs are basically sign structures erected on steel pylons that are set in a foundation. The pylon and foundation allow signs to be constructed at varying sizes and heights.

These are most commonly used to create awareness for businesses located along busy freeways and streets. The design and construction of these sign types are highly regulated by local ordinances and municipalities so having an experienced sign company, like Bakers Signs, is critical to ensure the permitting and installation processes are problem-free. Here are a few great reasons to have a pylon sign.

  • Sign height and size should be proportional to the size of the roadway and surrounding signs you are competing with. Pylons give you the support needed for signs of this type.
  • Pylon signs and their foundations are dictated by an engineer ensuring you have a safe and stable sign.
  • Depending on local codes, pylon signs can maximize your allowed sign square footage and height so you can make the greatest impact on future customers.
  • Because pylon signs can vary greatly from simple non-illuminated billboards to dimensional illuminated signs, it is likely there is an option to fit most budgets.

The ideal sign company Houston, Texas should provide you with high-quality business signs at an affordable rate.

3. Commercial & Storefront Awnings

Want to boost your brand’s visibility? Try incorporating custom awnings into your advertising regimen and give your building an attractive accent while you’re at it. 

Awnings add visual interest and character to any storefront. They are a great design tool to feature your business’s custom graphics and logos for the world to see.

Nothing says “high-end” quite like a custom awning or entrance canopy.  

That is why they are so common for upscale restaurants, hotels, retailers, and other landmark locations. With today’s wide variety of materials, colors and printing capabilities, there are nearly unlimited options in creating an awning to match your brand.

4. Channel Letters 

Thinking about a new sign for the storefront of your business, street-side of your facility or high-rise building? You can’t go wrong with a custom outdoor channel letter sign. 

Channel Letters are three-dimensional individual letters or cabinets that can be illuminated or non-illuminated and affixed to a structure, or building.   You typically find these types of outdoor signs on commercial buildings and properties such as strip centers, restaurants, and churches.

With numerous options in size, material and color, channel letters can be custom tailored to fit your brand and message while drawing valuable attention in the process.

Our channel letter fabrication departments include:

· CNC Routing Department 

· ACUBEND letter forming department

· Print and vinyl department

· Neon shop

· And our lighting and custom fabrication shop

For more information on Channel Letter signs, please Contact Us.

5. Building Signs & Wall Signs 

Like channel letters, building signs and wall signs are most often installed on exterior walls and structures. They are typically constructed of aluminum with acrylic or poly-carbonate faces for nighttime illumination. With all the similarities to channel letters, they can offer your greater size, design flexibility and visual aesthetic.

Today, they are one of the fastest growing alternatives to simple channel letters as a result of new printing technologies and led technology.

Complex logos and graphics simply cannot be created as effectively with channel letters or FCO’s (flat cut out letters). Wall signs truly can make the best use of your building’s exterior wall real estate.

6. Monument Signs

Monument signs are like pylon signs, in that, they are usually located along a roadway and used to brand a businesses location. The key difference is in foundation and height. Monument signs typically welcome customers at a businesses entrance so a ground level location is more effective. Many cities, counties or associations may also limit the size of a company’s sign, so the monument offers the greatest impact.

Monument signs are most often seen at the entrance to a neighborhood, church, strip center, business district or medical center. They can have a single brand logo and structure to match the associated building or they can have interchangeable panels to list all the tenants in a shopping center.

Again, signs are regulated by the local codes, so monument signs come in an extensive range of sizes, shapes and designs.

A monument sign can be an attractive way to present your brand to visitors and make the best possible first impression. Make sure that you choose the most competent sign company, like Bakers Signs, to make the design, permitting and installation process as smooth as possible.

7. High Rise Signs

High rise signs are any type of signage affixed to a high-rise building. This type of sign can be very tricky because there are so many factors involved in the construction and installation. Permitting a high-rise sign is the first hurdle your sign company must overcome.

Once parameters are established, high rise channel letters or wall signs must be constructed to ensure absolute safety and cohesion with the building’s structure. Lastly, you will need experienced and seasoned sign installers to attach the signage to the building properly and handle any electrical needs.

Bakers Signs has been designing, permitting, installing and servicing high rise signs for decades and has the experience and talent you need. Whether your business utilizes our crane, swing stage, or rappelling services for installation and service, you can rest assured you are in great hands.

Advertise Your Business with Baker’s Signs Custom Outdoor Signs

Here at Bakers’ Signs and Manufacturing, you can customize your signs to fit your business perfectly. We understand the importance of great signage, which is why we would like to work with you right from the start!

We handle the design, permitting, engineering, manufacturing, project management, delivery, and installation of your custom signage to help you stand out from competitors. Best of all, we will be here for you long after your project is complete to give you peace of mind.

Our team is your commercial signage partner–here to help you each step of the way. 

Our team serves businesses across Houston, San Antonio, Austin, Dallas, and beyond. Contact us for details on LED, Neon, & Custom Signs for your business today!

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What Are The Different Types of Custom Outdoor Signs for Roadside Advertising? | Bakers’ Signs – Houston, Texas